Timeline
Q4 2022 (October - December)
Role
UX UI Designer
(independent project)
Tools
Figma, FigJam
Our priorities changed completely.
A survey conducted in May 2022 found that attending events & social gatherings became less important for 35% of those surveyed.
Source
Museums aren’t seeing the crowds they did before the pandemic, with attendance down by over 80%.
Many smaller galleries were forced to close their doors, even after surviving through the pandemic.
The app aims to help smaller galleries, who may have limiting ticketing systems, increase their number of visitors in order to increase revenue via ticket and museum shop sales.
Making it easier than ever to book a visit
Entices museum goers to see the real thing in person
Research shows the majority cited they're too busy to make a visit.
Here are three scenarios based on my research:
Scheduling museum visits early helps busy individuals prioritize & allocate specific time slots for these outings, making museums a planned part of their schedule rather than an afterthought.
Scheduling in advance helps busy individuals secure tickets on their available days off, ensuring availability and avoiding situations where tickets are sold-out.
By scheduling events early, individuals can avoid conflicts with other commitments such as work meetings, social engagements, or personal responsibilities.
This ensures a dedicated time slot for museum visits without compromising on other obligations.
Other museum apps were unable to provide an easy way to buy tickets, nor did they showcase the museum’s unique identities.
This discourages people from making a visit.
Angie is a busy school teacher. She tries her best to reserve weekends for her family, but places are usually booked up. Angie would benefit from TBC app to schedule tickets in advance.
Goals
Pain Points
Designing the user flow first helps shift focus onto the overall experience.
Information Architecture
User Flow Diagram
Five users were tasked with reserving tickets for a specific date and time slot using the reservation system.
Participants
5 users (4M, 1F)
Length
Around 25 minutes
Tools
Figma Prototyping Tool, Zoom, Google Docs
40% of users questioned if only the current month was available for reservation. The final version allows users to reserve a date up to 2 months ahead, in order to find a day that suits their schedule.
Previous Iterations
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Final Version
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60% of users had questions about the QR and ticketing system upon seeing the order confirmation screen. To avoid feelings of confusion and anxiety, I decluttered the final screen.
Previous Iterations
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Final Version
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If users made a mistake during the ticketing process, they weren't able to change anything in the previous design.
Edit buttons were added next to every step on the check out page, making it easy for users to fix mistakes.
Previous Iterations
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Final Version
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Additional Designs
The final designs of The Blank Canvas App features a streamlined ticket reservation process that is both easy to process and upholds the overall app and museum's aesthetic. Many previous museum goers haven't visited in a while due to COVID-19 restrictions. Simplifying the ticket reservation process both encourages and makes it easier for users to plan a visit.
Style Guide
Figma Prototype
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