Timeline
Q2 2023 (April - May)
Role
UX UI Designer
(independent project)
Tools
Figma, FigJam, Zoom, Google Forms
Whether it be within our personal or work lives, we have all faced challenges that are seemingly unbeatable.
In this project, I take a look at how we can make sobriety goals more achievable.
According to the National Institute of Health*, in 2022, over 22.4 million Americans were diagnosed with substance misuse disorder (SMD) and only 10.4% sought treatment.
*Source
Research shows that having accountability partners makes individuals 95% more likely to achieve a goal.
Being able to track progress on a goal helps motivate individuals
I conducted a survey with 36 users that had varying levels of substance abuse. Some noteworthy statistics are:
Here are two scenarios based on the survey:
Connecting with others on CleanPath can help individuals gain more motivation and a different perspective on substance misuse.
Tracking their substance misuse can help individuals better understand and tackle their habits.
The current app will provide customized goals, progress tracking, and goal accountability between users. These added feature aims to address goal drop off rate and motivation.
Jason is a consultant who started using substances in college. He says he only drinks on weekends, but drinks around 4-5 times a week. He wants to be healthier, but finds it hard without any support. CleanPath would help Jason stay accountable and track his sobriety goals
Goals
Pain Points
Before I begin designing, mapping out the main user flows and smaller user flows helps me understand the user experience in its entirety. Below is a simplified user flow of the 3 main actions on CleanPath.
click map to zoom
Wireframing serves as a blueprint for the final project, allows me to create iterations quickly, and aids in understanding whether the layouts are user friendly.
Five users were shown a low fidelity prototype and tasked with creating an account and making a post. The affinity map below shows the results from the usability study sorted into common topics.
Affinity Map
Each color coordinates to a specific participant.
40% of users questioned if only the current month was available for reservation. The final version allows users to reserve a date up to 2 months ahead, in order to find a day that suits their schedule.
Previous Iterations
Final Version
After creating an account, some users were confused what to do first. Implementing a tutorial for new users help combat this confusion and guide users on what actions to take. This aims to improve user retention rates by decreasing the learning curve.
Final Version
Additional Screens
Onboarding
Tutorial + Home Screen
The onboarding user flow aims to be as streamlined, trustworthy, and nonjudgmental as possible.
The goal of the tutorial + home page userflow is to show new users how the app can help them achieve their goals.
With creating the assets, I tried to keep the color scheme and overall vibe cohesive. It was nice to utilize my artist skills in drawing the illustrations!
click expand for full experience!
Although many people around me face substance use issues, I still wanted to conduct extensive preliminary research given how sensitive this topic is. The research results, using both my own survey and scientific studies, were nothing short of eye-opening. This process ensured I was using scientific research to back up my designs, rather than my experiences and biases.
Because substance misuse is a sensitive topic, I had to pay special attention to use neutral language when writing both my user interviews and surveys. This was to ensure the word choice of questions did not influence the participants' answers.
Additionally, I had to be aware of social desirability bias when looking at the responses.
The next steps would be to measure the user retention rates on the onboarding and tutorial to make improvements to both user flows.
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